Author Archives: Toni Cascio

95½ Blog Topics to Keep You Writing Until the End of the Year

It’s official. We only have five weeks until the end of summer (gulp) and 19 weeks until this exciting, action-packed year comes to a close. Of course, by this time, many devoted bloggers out there are scratching their heads, wondering what new and engrossing topics they can pull out of their sleeves to entertain [...]

Lessons from my Labrador Retriever #9: Get What You Really Want!

Anyone who knows Jasmine knows that she is the undisputed queen of the household. The rest of us are merely her minions, kept on to do her bidding. And it never ceases to amaze me how – like royalty — this short, hairy creature without opposable thumbs manages to get everything she desires [...]

Blogging 101: 21 Tips for the Savvy Solopreneur

 So you already know that writing a blog will increase your website traffic and improve your search engine results. Yet, you keep putting it off, consigning the creation (or updating) of your blog to the bottom of your endless to-do list. Many times even the most enterprising of solopreneurs puts off blogging because s/he’s just [...]

21 Fantastic Quotes By and About Entrepreneurs

  Whenever you log onto Facebook or Twitter or turn to a new chapter in your latest book, you see quotes. Inspiring, humorous, or insipid, they seem to be everywhere these days.
Why does everyone like quotes so much? I think in part because we’re all so busy, and so we try to express our thoughts, [...]

Lessons from my Labrador Retriever #8: Persistence

  Anyone who owns a Labrador retriever knows that they are essentially furry bottomless pits. Labradors are well known for their willingness to eat anything, whether it’s actually considered food or not. In fact, when I first got Jasmine, her vet warned me to keep her away from oak trees because he had seen many [...]

25 Tips for Instant Confidence (for the Not-so-confident Solopreneur)

As entrepreneurs, we all must do things outside of our comfort zone. Sometimes that means giving a workshop in front of a huge crowd. Or writing sales copy that feels like boasting (which your mom told you NEVER to do). Or negotiating fees with a vendor when we’d really rather be at home in [...]

Entrepreneurs: Are You Stuck in a Creative Rut?

As an entrepreneur, creativity is likely to be one of your many talents. And it’s essential, too. After all, coming up with new information products, articles and audio seminars is what keeps your clients coming back for more. If your business is in the arts, it’s every bit as important to constantly create new [...]

Lessons from my Labrador Retriever #7: Focus

 

  Picture the scene: It’s a beautiful August morning on the beach in the Outer Banks. The sun is dancing off the water, and the waves are gently lapping at the sand. And look, there’s Jasmine running briskly and gracefully along the shoreline, tennis ball clenched in her teeth as if it were the waterfowl [...]

Solopreneurs: Beware the Emotional Vampire!

As a savvy entrepreneur, you know you need to guard your time wisely! You realize you might need to delegate tasks or follow a streamlined organizational system for maximum efficiency. But what no one tells you is that there is an insidious time-stealing threat lurking right outside your door. That, my friend, is the [...]

Fashion Rules for Looking (and Feeling) Like a Million-Dollar Entrepreneur

  As an up-and-coming entrepreneur, you need to consciously manage your image and make sure that it conveys to your customers what you want it to say. One factor that goes a long way in crafting your image is your clothes. Whether you choose to wear a business suit, a dress or jeans when meeting [...]