Monthly Archives: May 2010

Searching for the Magic Marketing Pill?

Create a Successful Client Referral Program

One of the biggest reasons small business owners and solopreneurs struggle to see any results from their marketing efforts is that they are simply trying to do too many different things.
And it’s no wonder. On top of all the traditional ways to market our businesses (i.e. advertising, trade shows, [...]

25 Tips for Instant Confidence (for the Not-so-confident Solopreneur)

As entrepreneurs, we all must do things outside of our comfort zone. Sometimes that means giving a workshop in front of a huge crowd. Or writing sales copy that feels like boasting (which your mom told you NEVER to do). Or negotiating fees with a vendor when we’d really rather be at home in [...]

7 Steps to Building the Right Social Media Connections

Once upon a time, it seemed as though the number of “followers” or “connections” a person had on social networking sites like Twitter, Facebook and LinkedIn was akin to the number of votes they had for homecoming king or queen. It was the adult version of a high school popularity contest.
However, as these websites [...]

Entrepreneurs: Are You Stuck in a Creative Rut?

As an entrepreneur, creativity is likely to be one of your many talents. And it’s essential, too. After all, coming up with new information products, articles and audio seminars is what keeps your clients coming back for more. If your business is in the arts, it’s every bit as important to constantly create new [...]

99 Amazing Reasons to Be an Entrepreneur Right Now

Sure. As solopreneurs and business owners, we experience a lot of up and downs. But the good far out weighs the bad, don’t you think?
I certainly do. In fact, when someone recently asked me why I started my own business it was hard to articulate just one concise reason. But it got me to [...]