Monthly Archives: November 2009

Beyond Testimonials: 9 Ways to Build Credibility

 Credibility is one of the most important “intangibles” a business has. Traditionally, business owners built credibility over time through repeated positive interactions with their customers or clients—usually through face-to-face meetings or telephone conversations. But in today’s world, where business is often conducted virtually and trust levels are low across the board, credibility is often difficult [...]

Lessons from my Labrador Retriever #2: Be True to Your Nature

Behold the Labrador Retriever, a fine specimen of a water dog.  In case you didn’t know, Labrador Retrievers have webbed paws, waterproof fur and a broad tail that acts as a rudder when they swim. Nature truly designed them as swimmers, and swimming is the biggest joy of Jasmine’s life – even more than eating. [...]

SHINE on, ladies!

This time last week, Angelique and I were at an amazing event for (mostly) women entrepreneurs called SHINE. SHINE was a three-day conference at the Venetian hotel in Las Vegas, hosted by the internet marketing mogul Ali Brown. (If you don’t know who Ali is, you really need to check her out at www.alibrown.com)
And [...]

Hoop(skirt) Dreams

As soon as my friend Cheryl saw my last blog entry complete with prom photo, she immediately requested one with a picture of me in my hoop-skirt wedding dress. You see, she realized that I would go to any lengths to make my point to our readership and wanted me to pass on those [...]